At
a Glance
Ilan Hoffmann, the innovative architect of CanvasLight, is an accomplished
sculptor and painter. He was trained at the Accademia di Brera in Milano,
Italy, where he conceived of, and developed the technology for, CanvasLight.
Through
CanvasLight, Mr. Hoffmann brings to bear the poetic perspective of reality.
Images of the same figurative subject are duplicate and serigraphed
on a number of transparent plexiglass panels using palates of primary
colors with various transparency levels. They are then positioned along
assorted distances and exposed from behind to natural light or reflected
light, generating the visual impression of a magical three dimensional
image.
Mr.
Hoffmann’s CanvasLight has been exhibited throughout major galleries
and museums in Italy. Based on his experiences as a marketing consultant
for the multi-media sector, Mr. Hoffmann believes the market is ready
for the CanvasLight experience.
CanvasLight
applies the latest digital printing technology allows to use its expertise
in the following contemporary habitats:
— Trade Fair booths, retail stores, hotels, public
and corporate spaces: CanvasLight can interact with interior architecture
as well as interior design elements to provide a multi-faceted experience
create ambiance.
— A marketing context: With the possibility of personalizing the
graphic design that can be displayed with CanvasLight, an entirely new
impact can be created that stimulates the perceptive sensations of the
customer.
— Private homes: As an embedded part of a wall or ceiling, or
as three-dimensional lit free standing sculptural element, CanvasLight
brings a new perspective and dimensions for the space surrounding it
to create a personal mood and statement.